Throughout its history Newton Agency has played a role in creating opportunities that had never previously existed within African sport.
From global brand partnerships to international sporting platforms, these milestones reflect our belief that African athletes and sporting ideas deserve the same ambition and global visibility seen anywhere in the world.
PIONEERING MOMENTS IN AFRICAN SPORT
Global Athletics Conference
First international athletics conference hosted in Africa.
Newton Agency created the Global Athletics Conference, bringing Olympic champions, sports executives and athletics leaders together in South Africa to discuss the future of the sport.
Omega x Chad le Clos
First global luxury brand partnership with a South African athlete.
Newton Agency negotiated the ambassador partnership between Olympic champion Chad le Clos and luxury watch brand Omega.
Bridgestone Olympic Campaign
First African activation of a global Olympic marketing campaign.
Newton Agency managed the South African implementation of Bridgestone’s global Olympic campaign “Chase Your Dream No Matter What.”
COCA-COLA OLYMPIC CAMPAIGN
First time two African athletes appeared in a Coca‑Cola Olympic television commercial.
Newton Agency brokered the partnership that led to African athletes being featured in the campaign.
Red Bull Croc Jump
A creative campaign inspired by African athlete identity.
Newton partnered with Red Bull to develop the Croc Jump activation with Olympic silver medallist Khotso Mokoena.
Adidas Documentary
Global storytelling around African distance running.
Newton produced a documentary with marathon world record holders Wilson Kipsang and Dennis Kimetto during their visit to South Africa.
Athlete Foundations and Impact Initiatives
Newton Agency has helped create platforms for athletes to support communities through initiatives such as the Caster Semenya Foundation Golf Day and the Akani Simbine Foundation Golf Day.
