CASTER SEMENYA JOINS PSG FOR ‘WE RUN PARIS’ ACTIVATION

Caster Semenya brought her presence to the streets of Paris this week, joining Paris Saint-Germain for the club’s “We Run Paris” 10km activation.

The event blended performance, culture, and brand storytelling—bringing together runners from across the city for a mass participation race that doubled as a global moment for the club.

At the start line, PSG revealed their new away kit, turning a traditional race setup into a high-impact launch platform. The activation was designed to connect the club to a broader sporting audience, positioning running—not just football—as part of its identity.

Semenya’s involvement added a layer of credibility and crossover appeal. As one of the most recognisable figures in global athletics, her presence bridged elite performance sport with community participation—reinforcing the idea that high-performance athletes don’t exist in silos.

More than just a run, the event reflected a growing shift in global sport: clubs and brands are no longer speaking only to their core audience. They are building ecosystems—where football, running, culture, and community intersect.

For Semenya, it was another example of influence beyond the track.